Marvella Pearls, Inc. was the name chosen about 1950 and, around 1965, the name was changed to Marvella, Inc. Before World War II, the jewelry consisted primarily of gold plated metal topped with enamel, simulated pearls and plain and faceted beads using brilliant faceted crystal beads with rhinestone roundels as spacers. The beads, called aurora borealis, were of the highest quality with spectacular change of colors.
The Marvella jewelry produced used many trademarks. Marks: "Marvella" in script on pearl necklaces, pearl earrings, and pearl bracelets, since Jan. 1911, "Marvella MINERVA QUALITY" for pearl necklaces, pearl earrings, pearl bracelets and pearl brooches and other pearl jewelry with stones since Jan. 1939, "Marvella SIMULATED PEARLS, They're Nature Dipped" since Jan. 1941, "Marvella Replica of INDIAN OCEAN PEARLS" since 1941, "MARVELLISSIMO" for necklaces, bracelets, earrings, clips, brooches, lockets, finger rings, charm bracelets, and charms since January 1948, "Marvella Pearl Nuggets" since 1948, "Marvella Fabulous" in script since January 1949, "Marvella SNUG-FLEX" since April 1950, "Natura" in script since May 1954, "Natura "95" in script since June 1954, "MARVELLA with a copyright symbol" after 1955, "MATURELLE" for simulated pearls since June 1957, "MARVELLIER" since January 1958, and "MARVELLETTE" since September 1958 "MARVELLESQUE" since June 1958, FRESHURA" since December 1958, "MARVELLESCENCE" on necklaces, brooches, earrings etc. as well as beads, pins and jewelry initials made of or plated with precious metal since June 1963.
Trifari purchased the firm in 1982. In the late 80's Crystal Brands Jewelry Group purchased Trifari. Monet was also a part of this group. Liz Clairborne Inc. purchased the entire group in 2000 and moved production out of the U.S.A. Materials and techniques included: High quality faux pearls, multi-strand necklaces, unique findings, faceted beads, and beautiful clasps. You may find that not all pieces in a set were signed.
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