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Hollycraft | Pastel Butterfly Brooch and Earrings
. . . . Delightful!


The pastels in this set are bright and beautiful. More often you will see this set with the butterfly brooch and round earrings. It is a special treat to have all pieces in the butterfly design. They are a generous size considering the earrings are almost the exact same size as the brooch. Hollycraft was famous for marking almost every piece with the date. The brooch is marked on the backside with the words COPR 1955 and HOLLYCRAFT, as is one earring. Both earrings clip backs are marked HOLLYCRAFT. The goldtone setting looks good. I am not sure this set was worn much. I believe what I see on the clipbacks is not wear but rather leftover residue from a foam clip protector—this is also making it difficult to read the designer's name.

I would like to point out one thing about any paste costume jewelry that is 50 plus years old. If you have not purchased it before I advise that you check the stones from time to time to make sure they are all secure. I think it is too much to expect from any glue to hold every stone in place for 50 to 60 years. Hollycraft would paste and prong set rhinestones in the same setting quite often so checking to make sure that your rhinestones are secure is a good practice to get into so as not to lose one of these well preserved stones. ID-413

All pieces in this set are approximately 1 ⅝ tall and approximatelty 1 ⅛" wide.



Hollycraft Jewelry History —

Hollycraft was founded in 1938 as Hollywood Jewelry, but its name was soon changed to Hollycraft because of possible confusion with Joseff of Hollywood. Other sources suggest that the Hollycraft Company originated in the late 1940s in New York City under the aegis of a Turkish immigrant called Joseph Chorbagian, but a definite origin and detailed history remain obscure. However, it is clear that an interesting and distinctive body of costume jewelry bearing the Hollycraft mark emerged in the 1950s, a fact well known since the company dated all jewelry made in the early 1950s, and then disappeared by the end of the decade.

The Hollycraft look is based on a profusion of variously shaped stones set in burnished “antique” gilt metal. Designs, particularly on necklaces, have an eighteenth century feel, with floral swags and dangling pastes. Rope work borders or beaded frames accentuate rhinestones. Although it is best known for its unusual pastel palette, Hollycraft also used other colors not commonly found in costume jewelry such as lime or olive green, along with deep purple faux amethysts aqua, citrine, olivine and dark fuchsia pinks in rich and complex patterns. Some of the items have become classics and are sought after by many collectors they are pieces almost always done in gold tone metal findings. Hollycraft became a leader in the creation of much of the 1950s costume jewelry.

Hollycraft designs were sold to jobbers who were then responsible for the production and distribution of the actual pieces. Because coordinating sets of jewelry was so popular in the 1950s and early 1960s, Hollycraft created wonderful complete sets, or parures, which included necklace, earrings, bracelet, brooches and sometimes rings.

Not all the Hollycraft pieces of the 1950s were done in pastel colored stones and gold tone metal. Some were rhodium plated and done entirely in dazzling clear crystal stones.

Founder and designer Joseph Chorbajian sold Hollycraft in the early 1970s, and manufacture of Hollycraft jewelry ceased only a few years later. Joseph Chorbajan died in 1991 at the age of 91. Hollycraft designs continue to be admired while attracting attention for their finely crafted designs—not only for their visual appeal, but also for their general affordability when weighing quality against cost.
Having trouble with the small sizes of yesteryear? Well, most of us do!
The ladies were smaller than the women of today.
NO Problem, be sure to check out our necklace extenders.