Daniel Kosoff launched his New York business in the late 1930s. The Florenza name was first used to mark jewelry in 1949 or 1950. The Florenza hallmark was a sobriquet for Kasoff’s wife Florence. This trademark was used by Dan Kasoff Inc.
Along with the production of their own line they also designed and produced jewelry, frames, ring boxes, pin cushions and lipstick holders, which were then sold to jobbers and wholesalers. The distinctive style of Florenza is easily spotted by many of their unique designs. The pieces you will find under the Florenza name have a Renaissance and Victorian feel with gold-tone metal, cameos, faux opals, art glass and many variations of rhinestones.
Their use of quality materials, workmanship and unique designs make their individualized pieces very collectible. The company ceased operations in 1981.
Having trouble with the small sizes of
yesteryear? Well, most of us do!
The ladies were smaller
than the women of today.
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