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Coro | Pink Lucite Diamond Design Bracelet
. . . . So Chic!


Coro-Pegasus-Pink-Lucite-Bracelet Coro-Pegasus-Pink-Lucite-Bracelet Coro-Pegasus-Pink-Lucite-Bracelet
Coro-Pegasus-Pink-Lucite-Bracelet Coro-Pegasus-Pink-Lucite-Bracelet

I love the design of this bracelet! When I look at this bracelet it conjures up so many visions of the 50's, bringing on wistful nostalgia. It makes me think about the mid-century modern atomic designs and how it was seen throughout jewelry design—and not just jewelry! Every household item imaginable, cars, you name it, they all fell under the spell of these designs. My favorite era!

Julia Carroll describes this piece with a featured ad by Coro in her book, "Collecting Costume Jewelry 202" page 126. The Corocraft ad came out in 1958. The bracelet is signed and shows the Pegasus Coro logo with the copyright symbol, which confirms a 1955 or later production. The ad is for the "White is so chic" version of this bracelet. I don't know if the pink came out before or after this, but there is no doubt they are the same design. Although I have seen this design described as "Harlequin", Coro advertised it as "Marquette"

The bracelet is in wonderful condition. It has a v-spring and box clasp closure with a spring ring ended safety chain to help keep it secure. The bracelet is double linked end to end and those links are every 3/8", so there is very smooth movement and it lays against your wrist very comfortably. ID-655

Bracelet - approximately 7 inches in length and approximately 1 3/8 inch wide.


Coro Jewelry History —

Coro founded in the late Twenties, was at one time the largest manufacturer of costume jewelry in the world, selling an incredible $33 million per year at their peak. The Coro name combined the first two letters of the last names of the founders, Emanuel Cohn and Carl Rosenberger. They had offices or plants in New York & Providence and at times they had a presence in Chicago, Los Angeles, San Francisco, Miami, Toronto, England and Mexico.

Adolph Katz was responsible for Coro's team of designers and for their marketing choices. Among his top designers was Selwyn Young, who contributed many of the outstanding 1940's designs, later joining the Lisner jewelry organization. Another designer was Anthony Aquilino, who later formed his own company, Anthony Creations. Others who contributed to Coro's designs were the Verrecchia brothers, Gene and Reno, who later founded GemCraft, still in business today in Cranston, Rhode Island.

Coro was the first major American manufacturer of costume jewelry to make double clips, which they soon became famous for their animal and floral "Duettes." Much sought-after, they have now become a collecting field in their own right. Clips were a mainstay of the 1920s jewelry, worn on furs or dresses to highlight an attractive feature, such as a lapel or plunging neckline. Coro came out with a version of the double clip on the heels of Louis Cartier after he patented the double clip. The initial designs were often Art Deco in style and decorated with pave-set clear rhinestones. Coro's greatest success, however, came with the creation of its figural Duettes and delicate trembler flowers mounted on springs.

Brand names, which were branches of the Coro network, were Vendome (which succeeded CoroCraft) and Francoise. Coro enterprises ceased operation in the 1970s. The family members who owned Coro stock sold 51% of it to Richton, Intl. Corp., who bought the remaining stock in 1970. Richton also owned the Oscar de la Renta brand. By 1979 all the Coro companies, except the Canadian company, were bankrupt. It was sold to a South American company in 1992, which also went bankrupt.

Having trouble with the small sizes of yesteryear? Well, most of us do!
The ladies were smaller than the women of today.
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